Email Marketing: Complete Campaign Management Guide
Master email marketing with PlaneMail's comprehensive guide. Learn to create high-converting campaigns, segment your audience effectively, optimize deliverability, track performance metrics, and implement best practices that drive engagement and results.
Creating Email Campaigns
From Post to Email
Transform your posts into engaging email campaigns with PlaneMail's streamlined workflow.
Campaign Setup Process
- Create Your Post - Write your content using our rich editor
- Choose Email Settings - Configure subject line, sender info, and timing
- Select Audience - Pick segments or send to all subscribers
- Preview & Test - Review how your email will look across devices
- Send or Schedule - Launch immediately or schedule for optimal timing
Email Configuration Options
- Subject Line - Compelling headlines that drive opens
- From Name - Personal or brand name for sender identity
- From Email - Verified sender email address
- Reply-to Email - Where responses should be directed
- Preheader Text - Preview text shown in email clients
📧 Subject Line Tips
- • Keep it under 50 characters for mobile optimization
- • Create urgency or curiosity without being clickbait
- • Personalize when possible (Hi [Name], etc.)
- • A/B test different approaches to find what works
Audience Segmentation
Targeting the Right People
Segmentation Strategies
Demographics
- • Age and location
- • Industry and job role
- • Company size
- • Experience level
Behavior
- • Email engagement history
- • Website activity
- • Purchase history
- • Content preferences
Interests
- • Topic preferences
- • Product interests
- • Event attendance
- • Survey responses
Lifecycle Stage
- • New subscribers
- • Active customers
- • Inactive users
- • VIP customers
Creating Segments in PlaneMail
- Go to Audience → Segments
- Click "Create New Segment"
- Define your criteria and filters
- Preview the segment size
- Save and name your segment
🎯 Segmentation Best Practices
- • Start with broad segments, then refine over time
- • Ensure segments are large enough to be statistically significant
- • Regularly review and update segment criteria
- • Test different messaging for each segment
Email Deliverability
Reaching the Inbox
Key Factors for Deliverability
Sender Reputation
- • Consistent sending patterns
- • Low bounce and complaint rates
- • Proper authentication (SPF, DKIM, DMARC)
- • Clean subscriber lists
Content Quality
- • Avoid spam trigger words
- • Balance text and images
- • Include plain text version
- • Relevant, valuable content
Email Authentication Setup
Work with your email service provider to configure these authentication protocols:
- SPF (Sender Policy Framework) - Verifies sending servers
- DKIM (DomainKeys Identified Mail) - Digital signature verification
- DMARC (Domain-based Message Authentication) - Policy enforcement
🛡️ Deliverability Checklist
- • Use a reputable email service provider
- • Implement proper authentication protocols
- • Maintain clean subscriber lists
- • Monitor bounce and complaint rates
- • Send consistent, valuable content
- • Avoid spam trigger words and tactics
Scheduling and Timing
Optimal Send Times
Best Practice Send Times
Days of the Week
- • Tuesday-Thursday - Generally highest engagement
- • Monday - Good for B2B audiences
- • Weekend - Can work for B2C and lifestyle content
Times of Day
- • 10 AM - 12 PM - Morning productivity window
- • 2 PM - 4 PM - Post-lunch engagement
- • 8 PM - 10 PM - Evening leisure time
Timezone Considerations
- Send based on your audience's timezone, not yours
- Consider using timezone-based scheduling for global audiences
- Test different times to find what works for your specific audience
- Monitor engagement patterns over time
Scheduling in PlaneMail
- Complete your post and email configuration
- In the Review step, choose "Schedule" instead of "Send Now"
- Select your preferred date and time
- Confirm timezone settings
- Review and confirm the scheduled send
⏰ Timing Tips
- • Test different send times to find your audience's preferences
- • Consider your content type (newsletters vs. promotions)
- • Avoid major holidays and industry-specific busy periods
- • Be consistent with your sending schedule
Analytics and Performance
Measuring Success
Key Email Metrics
Engagement Metrics
- • Open Rate - % of recipients who opened
- • Click Rate - % who clicked links
- • Click-to-Open Rate - Clicks as % of opens
- • Unsubscribe Rate - % who opted out
Delivery Metrics
- • Delivery Rate - % successfully delivered
- • Bounce Rate - % that couldn't be delivered
- • Spam Complaint Rate - % marked as spam
- • List Growth Rate - New subscribers over time
Benchmark Performance
Industry Averages
Open Rate
20-25% (varies by industry)
Click Rate
2-5% (varies by industry)
Unsubscribe Rate
Below 1% is ideal
Using Analytics for Improvement
- Identify your best-performing content and replicate it
- Test different subject lines and send times
- Segment underperforming audiences for targeted improvement
- Monitor trends over time, not just individual campaigns
- Use A/B testing to validate changes
Email Service Providers
Choosing Your ESP
Supported Providers
AWS SES
- • $0.10 per 1,000 emails
- • High volume capacity
- • Requires technical setup
- • Best for developers
Brevo
- • 300 emails/day free
- • Marketing automation
- • Easy setup
- • Great for beginners
Mailgun
- • Developer-friendly
- • Powerful APIs
- • Good deliverability
- • Flexible pricing
Setup Instructions
Each provider has specific setup requirements. Visit our integration guides for detailed instructions:
Ready to Launch Your Email Campaigns?
Start sending engaging emails that your audience will love to receive.